Nex-G Innovations

The objective of this comprehensive OTT TV Advertising training program is to equip participants with a deep understanding of the technologies, standards, and platforms involved in modern digital ad delivery across OTT ecosystems.

The program covers both client-side and server-side ad insertion techniques (CSAI and SSAI), explores industry-standard protocols such as VAST, VPAID, and ESAM, and dives into key SCTE specifications (35, 104, 130, 67, and 138) critical for signaling, metadata exchange, and precise ad placement. Additionally, it provides hands-on exposure to AWS MediaTailor for real-world server-side ad stitching and teaches how to implement interactive, personalized, and standards-compliant ad workflows at scale.

Code: NES_SK_35139

Duration: 40 Hrs / 4 Weeks / Customized

Mode: Corporate (Instructor Led - Online / Offline / Onsite), Individual (Instructor Led - Online / Offline)

+91-8826900551

• OTT platform architecture
• Key players: publishers, DSPs, SSPs, CDNs, SSAI engines
• CSAI vs SSAI — pros, cons, workflows

• Pre-roll, mid-roll, post-roll, companion ads
• Linear, VOD, live streaming
• Interactive ad formats: overlays, quizzes, CTA banners

Module 3: VAST & VPAID Deep Dive

• VAST XML anatomy (Impression, MediaFile, Tracking)
• VPAID for interactive ad execution
• Compatibility with OTT players (AVPlayer, ExoPlayer, Roku)

Module 4: Client-Side Ad Insertion (CSAI)

• Client integration flow
• Handling VAST/VPAID responses
• Limitations in latency and ad blockers

Module 5: Server-Side Ad Insertion (SSAI) Concepts

• Overview of manifest manipulation (HLS/DASH)
• Stitching personalized ad segments
• Seamless playback and CDN delivery

Module 6: SCTE Standards for OTT Advertising

• SCTE-35 – Ad Cueing & Splice Insert
• SCTE-104 – Baseband Cue Triggering
• SCTE-67 – Timebase Specification
• SCTE-130 – Metadata Services
• SCTE-138 – Program Metadata Exchange

Module 7: ESAM – Event Signaling and Management (SCTE-224)

• ESAM architecture and workflow
• SPP (Signal Processing Policy) structure
• Coordination with SCTE-35 & metadata inputs
• Sample XML policy walkthrough

Module 8: AWS MediaTailor for SSAI

• Architecture
• Setup & Configuration
• Monitoring and Reporting

Module 9: OTT Ad Measurement and Privacy

• Viewability, completion, quartile tracking
• IAB measurement standards
• GDPR/CCPA compliance in ad delivery
• Consent frameworks and user targeting limits

Module 10: Hands-On Labs & Case Studies

• OTT TV Advertisement Practical

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