Nex-G Innovations

The objective of the OTT-TV Training and Certification program is to equip participants with a comprehensive understanding of Over-the-Top (OTT) TV technologies, platforms, and business models. The program focuses on streaming media delivery, video compression techniques, content delivery networks (CDNs), and OTT platform architecture. Participants will gain practical skills in optimizing video quality, managing OTT services, and exploring monetization strategies. By the end of the training, professionals will be prepared to design, implement, and manage OTT-TV systems and earn certification to validate their expertise in the growing digital media and broadcasting industry

Code: NES_SK_3513

Duration: 40 Hrs / 4 Weeks / Customized

Mode: Corporate (Instructor Led - Online / Offline / Onsite), Individual (Instructor Led - Online / Offline)

+91-8826900551

• Fundamentals of Audio and Video Communication
• QoS and QoE Concepts & Protocols
• Video Encoding/Decoding Fundamentals
• Video Container Formats

• Broadcast
• Pay TV
• Cable, satellite, and telco operators
• OTT (Over-the-top)
• Direct to consumers from content originators
• Video aggregators

Module 3 - Delivering TV over the Web

• Digital Video Delivery
• Broadband TV Landscape
• Internet TV Delivery Platforms
• Video Coding Standards
• Video Streaming Protocols

Module 4 - OTT TV Service Model

• OTT service providers
• Dish Network’s Sling TV, YuppTV, Amazon Instant Video, Mobibase, Dramatize, Presto, DramaFever, Crackle, HBO, Hulu, myTV,
• Netflix, Now TV, Qello, RPI TV, Viewster, WhereverTV, Crunchyroll, Playstation Vue or WWE Network
• The OTT model
• Business model
• Market and consumer drivers
• TV and video service models
• Broadcasters
• OTT TV providers
• Aggregators
• CBS All Access, Nickelodeon Noggin, and NBC’s Comedy
• OTT technologies and strategies for broadcasters
• Connected CE and device ecosystems
• OTT and multiscreen technologies
• Multiple screen sizes
• Managed versus unmanaged video delivery
• Content delivery networks
• Video security
• Ad insertion
• Key technology issues
• Video quality

Module 5 - OTT TV: Next Generation TV, Today

• Online video distributor (OVD)
• Over-The-Top Home Entertainment Media
• TV technology toward connected TVs
• OTT TV vs. cable, satellite and IPTV
• Over-the-top services
• Chromecast, Roku or Apple TV, and freestanding smart TV
• OTT TV Streaming
• OTT TV Live
• Video on Demand (VOD) offerings
• OTT TV Mobile
• OTT TV Subscriptions
• Technology and business related

Module 6 - OTT Ecosystems

• TV programmers
• Movie studios
• broadcasters
• Deliver content directly to the consumer
• Web browsers or dedicated apps
• Partnering with consumer electronics (CE) manufacturers
• Devices, content, apps, storefronts, operating systems
• Unified mechanism to deliver
• Content to supported devices

Module 7 - OTT TV Advertising

• OTT TV advertising models
• What’s the OTT TV ad model?
• Dynamic ad insertion, which allows ads to be swapped out.
• On-demand viewing of episodes or series
• How can marketers prepare?
• Fragmented in the new video ecosystem
• Deep knowledge of consumer targets
• Messaging embedded in the content
• Power of advertising (AVOD), pay-per-view (TVOD), and subscription (SVOD)
• Connected TVs and streaming media devices
• Connected game consoles and set-top
• Streaming video as pre-loaded services
• Changing consumer
• The main challenges for an OTT-TV operator

Module 8 - OTT TV Technology and Architecture

• OTT TV standards
• OTT TV protocols
• OTT functions
• OTT TV architecture
• HTTP adaptive bitrate streaming technology
• HLS, MSS, HDS and MPEG-DASH
• ‘Best effort’, unmanaged method of content delivery via the internet
• Device-specific video types
• Containers, transport, and security
• Consumer end device Technology
• Video codec
• Transport
• Security/DRM
• AES encryption
• CAS-driven
• Open DRM
• Multi DRM
• Trusted Execution Environment
• Video Watermarking
• PlayReady
• Multicast IPTV
• MPEG-2/MPEG TS
• H.264/AVC
• H.265/HEVC
• IPTV using Microsoft Mediaroom (Ericsson)
• Microsoft PlayReady
• OTT set-top box
• Chunks over HTTP
• Apple HTTP Live Streaming (HLS)
• Adobe HTTP Dynamic Streaming (HDS)
• Microsoft Smooth Streaming
• MPEG-DASH

Module 9 - OTT Protocols

• Web Protocols
• ransport of WebTV Streams
• RTSP
• HTTP and Web Protocols
• TMP
• Adaptive Bit-rate Streaming
• Apple HLS
• Low Latency HLS
• MPEG-DASH
• Microsoft Smooth Streaming
• Adobe HDS
• Comparing Adaptive Bitrate Streaming Systems
• Compression, video and audio encoding
• 264/AVC
• 265/HEVC

Module 10 - OTT TV Systems Engineering

• OTT TV system requirements and design
• OTT solutions
• Client types
• Devices
• DRM and CAS
• Middleware
• Content Management System (CMS)
• Content Delivery Networks (CDNs)
• OSS/BSS
• QoE vs. QoE

Module 11 - OTT Technology Concerns

• Video quality: QoS and quality of experience (QoE)
• Variety of multi-encoding and transcoding
• Target devices and video form factors
• Processing architectures
• video-processing suppliers
• Video quality
• The quality of the source video
• QoS
• error-free delivery of video over IP networks
• Integrity of video streams
• POerceptual quality and applications’ responsiveness
• OTT providers and best-effort delivery characteristics of the open internet
• Unpredictable environmental conditions

Module 12 - OTT and Multiscreen Technologies

• OTT and multiscreen video-processing infrastructure
• Basic enabling technologies
• Multiple screen sizes
• Connected TVs and set-top boxes
• Comparing the characteristics of pay TV and OTT video

Module 13 - Content Delivery Networks (CDN)

• Delivery from the broadcaster or producer
• Independent data centers by third-party CDN providers
• Amazon, Akamai, and others
• Delivery by facilities-based pay-TV operators
• CDN technologies
• Aggregated delivery,
• Delivery from the broadcaster or producer
• Private CDN

Module 14 - OTT-TV Practical

• OTT-TV Protocol Analysis - RTP, RTCP, RTSP, RTMP, IPV4/IPV6
• OTT-TV Streaming using FFMPEG
• HLS & MPEG-DASH Streaming for VOD
• HLS & MPEG-DASH Streaming for LIVE
• OTT-TV Streaming using AWS - S3, Cloudfront, Elemental Media Live, Elemental Media Convert, Lambda

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